Our story began with the launch of the Model S. A car that took a leap of innovation not even matched to this day. Disrupting the whole car industry. We couldn’t see the same rate of innovation in wheel design. Back in 2012, Tesla introduced the original 19“ aero wheel design with the start of the first generation Model S. It was quickly discontinued. Later they introduced plastic hubcaps. Something was missing. The challenge is about creating a wheel that is in perfect harmony with the engineering and design of the car. A wheel with good design, better handling and the best efficiency. Improving every aspect.